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08/24/2022

RTN Member Spotlight: Natalie Palastro

Head of Marketing, PAAS
Cody Czmyr
Director of Marketing, Communications and Membership
Cody Czmyr profile picture
What unique problem does your company solve for restaurants?

PAAS serves to help restaurants eliminate overspending on indirect technology. We are the only spend analytics firm that will act as an extension of your technology procurement team to benchmark and negotiate your addressable agreements and provide a GUARANTEED minimum of 5x return on your investment. PAAS has saved restaurant chains millions in hard dollar savings, as well as time back they can dedicate to the growth and innovation of their organization.

Why did your company join RTN?

PAAS currently helps 85+ restaurants in indirect technology spend reduction. We joined RTN to help more restaurants achieve hard dollar savings in the category. Innovation is key to maintaining a competitive advantage in this industry. We serve to help restaurants spend less time negotiating and trying to secure optimal contracts, and more time/money investing in innovation and strategy.

What’s your favorite personal pastime?

I'm passionate about health and fitness, so I fill my free time with yoga, finding new hiking trails, and cooking healthy meals.

What three words would you use to describe what’s happening in the restaurant industry right now?

Digital Transformation, Personalization, & Innovation

What’s your most-used restaurant app?

Yelp! I am always given the task to pick somewhere to eat for the group and am a die-hard Yelp fan.

Restauranteur you most admire and why?

Guy Fieri, his energy is electric, and you can't go wrong with an episode of Guy's Grocery Games.

What technology are you most excited about for the future of restaurants?

Anything pertaining to cost reduction! I firmly believe that every restaurant should have the opportunity to bring innovation & reliable technologies to their organization without having to sacrifice functionality because of budgetary reasons. Spend analytics platforms like PAAS 360 allow users to reduce their technology spend.