Open API: Customer Record Data Standard - PHASE 2
NOW FORMING
PHASE 2 of the Restaurant Customer Record Data Specification will expand upon the existing customer data record to include customer segmentation information, per below. The outcome will enable restaurants to create customer personas to enhance marketing initiatives and capabilities to drive loyalty.
- Demographics
- Geographics
- Technographics
- Psychographic
- Behavioral
- Needs-Based
- Value-Based
Labor & Technology Management Strategies
Proposed legislation, such as the Raise the Wage Act, is putting immense pressure on restaurant operators to rethink ways to minimize overhead expenses, while still delivering exceptional experiences. Meanwhile, table stakes technologies have exploded on the scene to help pivot businesses, and recoup losses. How can technology investments make up for lost revenues in one aspect of the business, while offsetting increasing overhead costs overall?
Restaurant Technology KPIs
In an industry already struggling with identifying KPIs around its technology ecosystems, the past two years proved that restaurants must prioritize and procure technologies that measurably map to results in order to remain relevant and resilient. The RTN KPI workgroup will bring a cross-section of restaurant technology executives together to identify KPIs that are table stakes, while also imagining which KPIs may be worth future consideration.
Open API: Transactional Data Standard
Restaurant transactional data, whether financial, marketing, or operational, makes up the basis for a modern, data-driven company, but many restaurants do not have access or simply cannot ingest this data to make meaningful decisions. This workgroup will create processes and technical requirements to simplify transactional categories, to help restaurants aggregate, analyze, and act on valuable data in real time.
Restaurant Technology Capabilities Framework
As restaurants diversify business models and adopt new technologies to drive them, the industry has become increasingly mired in multiple terms that refer to same or similar solutions (examples: dark kitchen, ghost kitchen, host kitchen / pick-up lockers, pick-up pods, automats). This workgroup will focus on defining functional areas, capabilities, and use cases for restaurant industry solutions, culminating in a master capabilities matrix that allows stakeholders to speak a common language and accelerate outcomes.
Workgroups
RTN workgroups are innovative think-tanks, where all RTN members have a seat at the table. This is where technology companies and restaurateurs roll up their sleeves together, and collaborate to solve real-world challenges.
When and How do Workgroups Meet?
Workgroup meeting frequency changes based on the needs of the community, however most operate on a bi-monthly meeting schedule. All workgroup meetings are held via Zoom.
Why Should I Join as a Restaurant Operator?
By joining the workgroups, restaurants tap the collective tech talent of multiple suppliers to help solve challenges. The result? Tangible deliverables you can use to streamline your business and innovate faster.
Why Should I Join as a Supplier?
Workgroup key contributors receive RTN Key Contributor Badges of recognition for the talent, time and resources they dedicate to the mission. Workgroup leads are also tapped to introduce key findings to the industry via webinars and live events, like MURTEC and MURTEC Executive Summit.
Who's Who In Restaurant Technology
The workgroups provide excellent networking, both supplier-to-supplier and restaurant-to-supplier. You'll get to know top tech talent in our industry, and find out who's who when it comes to getting things done.
Shape The Future of Restaurant Technology
By joining the workgroups, you can shape the future of restaurant technology, using your voice, tech talent and brand influence to produce best practices, technical guidance and standards.