Insight Lime Analytics
About

MaryBeth Maskovas
Founder, Principal Analytics Consultant
[email protected]
https://www.insightlimeanalytics.com/
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MaryBeth Maskovas is the founder and principal analytics consultant at Insight Lime Analytics. With an international career in digital analytics, she has worked for brands such as KAYAK, Wendy's, and other major retailers. She solves sticky problems in attribution, data usage, organizational strategy, and making business decisions with data.
During her 10+ year career, she has loved working with complex businesses to create impactful change and has done so for notable travel, eCommerce, Saas, and QSR brands. Insight Lime was founded when MaryBeth returned to the U.S. from Denmark in 2020.