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POPCORN GTM

MAKING IT POP...Popcorn GTM is the agency ambitious restaurant tech hires to deliver bold, intentional, and disruptive sales and marketing strategy and creative tactics.
6/4/2024

Website: Popcorn GTM 

Location: Massachusetts

Connect with Popcorn GTM on  LinkedIn

About

Restaurant Tech is a seriously crowded marketplace. The number of restaurant technology companies worldwide is growing faster every year, and with Gen-AI and new GPTs being built, the number will rise even faster. Estimates are between 1,500 and 5,000 serious companies that provide restaurant technology solutions. Everything from POS systems, staffing, inventory, labor secluding, reservation and ordering platforms, to more specialized tech like AI for menu optimization, dynamic pricing, loyalty, customer analytics tools, and beyond. 

The time is now to mobilize your GTM. Get your restaurant technology marketing and revenue operations working hard for you – go and dominate your SaaS tech category.  

#restauranttech #popcorngtm #GTM #RTN #makeitpop

Paul

Popcorn GTM Point of Contact

Paul Molinari

Co-founder, CMO 

Email: [email protected] 

Connect with Paul on LinkedIn

Hi, I'm Paul—a marketing strategist, messaging expert, creative director, and maybe your next hire.

This has been a long time coming. I started Popcorn in late 2021 after nearly nine years leading marketing at CrunchTime, where I helped turn a scrappy restaurant tech company into the go-to brand for back-of-house software—working with names like Jersey Mike’s and The Cheesecake Factory. Fittingly, CrunchTime became Popcorn’s first client, and that kicked off this whole go-to-market agency journey.

Over the past two decades, I’ve shaped marketing strategies for brands big and small—from Digitas clients like GM and AstraZeneca to SaaS players like Immuta and CrunchTime. What’s made it interesting is not just the variety—data security, restaurants, cars, A/V tech—but the results: launching GM’s Owner Center for millions of drivers, integrating Rx samples into WebMD for AstraZeneca, and turning CrunchTime into a market leader that caught the attention of Battery Ventures.

There’ve been some memorable moments along the way—lighting up the Vegas Strip for Immuta’s brand launch, seeing them land on NASDAQ after Series D, and leading campaigns that have driven over $100 million in attributed revenue.

I’m a trained graphic designer with an MBA—part creative, part data geek—and I bring that mix to everything I do. I studied at Marist College and earned my MBA from Northeastern’s D’Amore-McKim School of Business.

These days, I’m based on Boston’s South Shore with my wife, three Gen-Z kids, and two dogs named Maverick and Rooster (we lost Goose… yep, it’s a Top Gun thing). If you’re ever in town, let’s grab a Dunkin’ or a Sam—first round’s on me.

👉 Visit https://popcorngtm.com

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