05/26/2022

RTN Customer Record Data Standard

Click the image below to view the RTN Customer Record Data Specifications

The standard was created to alleviate complications related to:

  • Collecting fragmented, non-uniform customer profiles
  • Managing customer data via disparate systems
  • Maintaining integrity when collecting and handling customer data 
  • Owning the customer, cultivating loyal fans, understanding customer behavior, sparking repeat business