Winning the Customer: The New RTN Best Practices Playbook
- Ready to win the wallet, mind, and heart of your guests? Dive into the interactive tool here:
After 1.5 years of hard work and industry collaboration, it’s finally here! Watch on demand to hear directly from RTN’s Key Contributors as they unpack our newest playbook: Winning the Customer.
Key Takeaways
- The Three-Path Engagement Model: Modern restaurant strategy relies on balancing three distinct paths: Transaction-Driven (winning the wallet), Data-Driven (winning the mind), and Brand-Driven (winning the heart).
- Smart Data vs. Intrusion: Utilizing customer insights effectively requires a deliberate balance. Personalization boosts engagement, but brands must execute it thoughtfully to avoid feeling overly invasive.
- Operational Precision & Omni-Channel Voice: Maintaining order accuracy—especially across third-party delivery channels—and keeping a consistent brand voice across every digital touchpoint are critical for long-term loyalty and profitability.
- AI & Next-Gen Disruption: AI-powered solutions, decision intelligence, and advanced analytics are transforming traditional guest retention models, from dynamic pricing to automated content creation.
Key Contributors
A special thank you to our RTN Key Contributors for sharing their insights and driving this essential industry conversation:
Tim Tang | Director, Enterprise Technology Advisor | Hughes Network Systems
Crystina Clauson | CEO | Make Good Lemonade
Robert Peterson | Area VP, New Business NA | Oracle Food & Beverage
MaryBeth Maskovas | VP of Growth & IT | Rocky Mountain Chocolate Factory
Eric Soll | CEO | Soulman Marketing
Mark Mullinex | Consultant
Cacy Merrifield | Restaurant Executive
Join Us!
Beyond this playbook, RTN is actively shaping the future of restaurant technology with two major initiatives currently in development: AI Data Standards and AI Workforce & Compliance. Whether you want to be a fly on the wall to stay ahead of upcoming shifts or step up to help lead the charge, we invite you to join the conversation. Click here to get involved with our active workgroups!