Restaurant Technology Network (RTN)’s town hall on automated vending gave a peek behind the curtain at Wow Bao and provided inspiration for how savvy brands might leverage this lucrative revenue stream.
Hosted by RTN Co-Founder Angela Diffly, the town hall featured Geoff Alexander, Wow Bao CEO, and President and Josh Rosenberg, CEO and CRO, Just Baked, a provider of automated – and hot – vending kiosk solutions.
The Time is Right
Automated vending is a 95-year-old $35 billion industry; however, the technology that combines automated vending and hot food is a relatively new innovation, Rosenberg explained. This hot concept is now available at 200 Just Baked locations and counting.
- Hot food automated vending kiosks are now available
- $35 billion industry
- 4 million kiosks or unattended vehicles in the US
- RTN’s Town Hall is available on demand.
Today’s consumers are looking for easy ways to grab-and-go their next snack or meal and are digitally savvy. Sixty (60%) of 1,000 consumers surveyed rather have automation than deal with a human, according to a recent Vending Times survey that Rosenberg cited.
“Bringing automation to food through proximity, that's the future. We want food. We want it where we are, when we want it, the way we want it to be,” Rosenberg said. “That’s what consumers expect today.”
The Change Agent
Restaurant operators were leaning in to hear what Wow Bao’s Alexander had to say about the lucrative channel. Last year Wow Bao launched with 50 automated vending kiosks. One of the most innovative brands in the restaurant space, Wow Bao was named HT’s 2022 Industry Hero for its dark kitchen concept. In addition to its brick and mortar and virtual success, Wow Bao’s CPG brand is available in 5,000 supermarkets across the country, including Walmart.