Top five stories grabbing attention on the web at Hospitality Technology prove that restaurants are hyper-focused on convenience and customization.
Restaurants are tackling how to enable their ability to customize guest experiences
while staying ahead of the current demands of enterprise while proving ROI. Delivering on digital demands and ultra-convenience has driven adoption of delivery and off-premise dining, creating new commerce channels and demands on operations.
Shack Shack is one company that is focused on building out a platform to address all the needs that other suppliers had not been meeting.
With the announcement of new hires, including a fresh CMO and a new CIO, it’s not surprising that Shake Shack is hyper-focused on continuing its digital innovation. Recent earnings calls have revealed that the chain’s revenue increased
28% to $459.3 million while sales increased 28.6% to $445.6 million. For Q4 and FY18, same store sales increased 2.3% and 1%, respectively. Part of this growth could be that the brand offers five ways to order: in person, using a self-serve
kiosk, using the mobile app, the Web ordering platform or via one of its third-party delivery partners. CEO, Dave Garutti reveals that Shake Shack “is building a digital toolbox that allows us to connect and engage with our guests
like never before.”
Restaurants are complex businesses as they are a hybrid of production and service – producing product while also needing to deliver on customer experience. Even relatively small operations with revenues of less than $50 million a year
have multifaceted supply chains that could change on a weekly basis depending on any number of factors. Third-party delivery and online ordering aggregators for off-premise dining are contributing to an environment where restaurant
in-store traffic might be down, but sales are up. Add to this an equally complex workforce with a mix of salaried, hourly and tip-earning staff. All this results in a proverbial soup of potential accounting nightmares that could make
the most skilled financial experts take pause. Recently, HT, with support from Restaurant 365, conducted a survey of nationwide restaurant operators from a mix of segments, ownership models and sizes to get a sense of the current state
of restaurant accounting and sentiment. Having a central source of data is a key concern for restaurant operators and having data in one ecosystem eliminates the need to navigate through multiple platforms, which takes time and delays
impact decision making.
An impressive 70% of Jack in the Box business comes through the drive-thru, Chairman and CEO, Lenny Comma explained during a Q1 earnings call with analysts. About half of its dining room orders are for takeout. “…Drive-thru enhancement
is probably the number one area of focus for capital investments,” he said.
Kitchen United is expanding its presence as the demand for off-premise grows. Its commercial kitchen spaces provide restaurant operators the ability to increase revenue by expanding their off-premise delivery, pickup and catering business,
as well as enter new markets without the expensive build-out of a new restaurant. Kitchen United has signed lease agreements for kitchen centers in Austin, Texas, and Scottsdale, Arizona. The locations are expected to open in the third
quarter of 2019 as part of the company’s national expansion plans, which includes opening 15 kitchen centers through the course of the year. Kitchen United currently operates locations in Pasadena, California and Chicago, and recently
announced new lease agreements in Atlanta and Columbus, Ohio.
Pizza Hut is collaborating with FedEx, specifically to explore the use of the FedEx SameDay Bot, a new autonomous delivery device aimed to revolutionize local delivery. When tested this summer, the bot will serve as support to existing
delivery staff in an effort to improve efficiency of the delivery process without compromising the quality of the pizza.
"Our success is built around the best-in-class experiences we provide to our customers," said Nicolas
Burquier, chief customer and operations officer, Pizza Hut, U.S. "As we look to advance our business and continue providing experiences that our customers deserve, exploring technology solutions that allow our team members to do what
they do on an even greater scale is critical to our success. Testing of the SameDay Bot with FedEx is just one more way we're looking to the future of delivery at Pizza Hut."
